Which technique can managers use to enhance customer loyalty?

Offering regular promotions is an effective technique for managers to enhance customer loyalty because it creates an incentive for customers to return more frequently. Promotions can take various forms, such as discounts, loyalty rewards, or special meal deals, which attract and engage customers. When customers perceive they are receiving good value, they are more likely to develop a positive association with the brand, feel appreciated, and feel more inclined to return to Pizza Hut. Additionally, regular promotions can help stimulate interest in new menu items or encourage customers to try different offerings, thus enhancing their overall dining experience and encouraging them to remain loyal to the brand.

In contrast, minimizing staff interactions with customers reduces the personal touch and service that can contribute to a loyal customer experience. Limiting menu options may also deter some customers who appreciate variety, which can negatively affect their satisfaction and likelihood to return. While extending operating hours could potentially attract more customers, it doesn’t directly foster loyalty in the same way that consistent promotions do.