What should a manager do in response to a cash shortage at the end of a shift?

The most appropriate action for a manager to take in response to a cash shortage at the end of a shift is to investigate the reasons and reconcile the cash registers. This process involves checking the cash register receipts against the amount of cash present. By thoroughly investigating the discrepancy, the manager can identify potential issues such as errors in handling cash, discrepancies in sales reporting, or even theft.

Reconciling the registers helps pinpoint the source of the shortage and can lead to necessary adjustments in procedures or training to prevent future occurrences. This proactive approach ensures transparency and accountability within the team, fostering a culture of integrity. Moreover, understanding the reasons behind the cash shortage is critical for maintaining proper financial control and safeguarding the business's assets.

In contrast, ignoring the issue could lead to repeated problems and accumulate losses over time, while notifying the media is inappropriate and unlikely to serve any practical purpose. Implementing new discounts without addressing the root cause of a cash shortage would also not resolve the underlying issue.